the brief
Aiming to change ingrained brand perceptions, Telford Centre recently invested in the rejuvenation of its Fashion Quarter, anchored by Zara, Next, H&M and Frasers.
Our role is to support the on-site team with the generation of campaign creative and marketing communication materials that support a fashion dominant positioning. An aspirational look and feel with a youthful edge is delivered to educate customers in the catchment on the scheme’s strong offering. Asset delivery includes all ATL channels, such as TV, OOH and door drop activations.
creative solution
‘Get it all’ launched as the UK emerged from the Covid-19 lockdowns and tapped into the desire for convenience from customers. It reinforced Telford Centre’s ease of shopping given all shops are under one roof and on one level, as well as delivering a clear sense of choice.
It was supported with strong fashion imagery that we generated from a photoshoot on site. We regularly manage and produce both videography and photography shoots, collaborating with production, stylists and directors where required.
