the brief
centre:mk continually outperforms benchmarks for footfall and conversion to sales and dominates the region. Our role and involvement spans all consumer touchpoints from in-mall to above the line advertising.
Creatively we aim to drive spend by positioning the centre as style dominant, showcasing breadth and depth of offer and communicating the tangible experience of in-store shopping.
creative solution
Home to a World of Style serves as a motivatonal campaign positioning that is supported by highly curated, aspirational and fashion dominant photography. We use whitespace and sophisticated typography to hold the campaign together visually and allow us to achieve the desired level of elevation.
The campaign visual language is carried across core campaign activity and supporting activity that aims to drive spend, such as Fashion Weekend.
